Coca-Cola Collaborates with an Indonesian Bike Manufacturer

TheIndonesia.id - Coca-Cola and an Indonesian bicycle manufacturer, Element Bike, collaborate to produce a folding bike that combines quality and attractive visual appearance. The folding bike name is Ecosmo Z8 Coca-Cola Edition.

Element is known for its innovation since it has been successfully creating attention when folding bikes became a tren in the last couple of years. From its base in Kendal, Central Java, Element keeps offering bikes to serve the hype.

This time, Element teamed up with a well-known international beverage brand, Coca-Cola. "It is better to collaborate than to compete each other because brands need to create a new market so that the (market) scope itself can be wider," said Hendra, Chief Executive Officer of PT Roda Maju Bahagia that owns Element Bike, as reported by Suara.com.

The collaboration was officially launched on December 3, 2021. PT Roda Maju Bahagia (RMB) released the Ecosmo Z8 Coca-Cola Edition folding bike which has a simple yet elegant appearance. The gray color combined with red that represents the character of the Coca-Cola brand. The bike focus is Bold Simplicity, Real Authenticity, The Power of Red, Familiar Yet Surprising.

The Element Bike collaboration product with Coca-Cola is priced at IDR 3,750,000 or USD268. This bike can be found in Element Bike Official Stores, several bycicle dealers, and of course, online market place.