Continuing Its Expansion, DOOH Acquires Influencer Agency Wisdom Crowd

TheIndonesia.id - PT Era Media Sejahtera Tbk (DOOH), has successfully acquired 99% shares of PT Konsultan Strategi Penjualan (KSP). PT KSP is an influencer agency with the trademark "Wisdom Crowd" that has successfully managed many influencers and delivered many brands to develop their markets through their creative digital advertising. This shows DOOH's strong commitment to expand its business portfolio to face the competition in the digital advertising business in the future.

With Wisdom Crowd's input in the DOOH department, Diana Airin who is the CEO and Founder of Wisdom Crowd officially joins the DOOH management team as Managing Director.

Diana Airin is a professional with a long track record in the advertising industry, she has 25 years of experience in the advertising industry in Indonesia. Previously, she served as Managing Director of MNC Media, CEO and Founder of Wisdom Crowd, and as President Director of Dream.co.id and Diadona.id.

"In today's world, reviews are an important factor in purchasing decisions. Combining promotional media with reviews from influencers will make brands have greater purchasing potential. Thus the hope of combining the power of promotional media, owned by SSPACE and reviews from influencers to help the success of a brand's advertising campaign," said Diana Airin, SSPACE's new Managing Director.

As one of the pioneers in the new media industry, WisdomCrowd has become a top target for advertisers due to the high demand for influencer-based marketing services.

Wisdom Crowd Indonesia's merger with DOOH marks an important milestone of the first influencer agency in Indonesia to become a stakeholder of the Stock Exchange in Indonesia. This is not only a great momentum for DOOH and Wisdom Crowd Indonesia, but also for the media and marketing industry in Indonesia, which continues to evolve and innovate to meet the needs of modern advertisers. [PR]